Archive for January, 2016

Digital Metrics in the Media World

Jan 29 2016

Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising.…

Can Paid Search Drive Brand Awareness?

Jan 19 2016

As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the…

DSA Welcomes Anthony Haid

Jan 15 2016

DSA is delighted to welcome Anthony Haid to our digital team as a Digital Specialist. He will be based in our Regina…