Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

What to Consider When Purchasing Sponsored Content

What to Consider When Purchasing Sponsored Content

Oct 24 2018

Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or…

What’s New for September TV

What’s New for September TV

Sep 05 2018

Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on…

We’re Looking for a Media Coordinator in Langley!

We’re Looking for a Media Coordinator in Langley!

Jul 25 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking for a full time Media…

We’re Looking For Media Coordinators!

We’re Looking For Media Coordinators!

Jul 25 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking for full time Media Coordinators…

We’re Looking for a Media Planner/Buyer in Calgary!

We’re Looking for a Media Planner/Buyer in Calgary!

Jul 25 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking to add media buyer/planner for our…

My Life as a DSA Intern

My Life as a DSA Intern

May 03 2018

Over the last two years of my life, I have devoted my time to my education at BCIT.  The Marketing Communications diploma…

Are the 90’s slowly coming back?

Are the 90’s slowly coming back?

Mar 29 2018

I will start this by saying I love when old shows come back.  They just make me feel so nostalgic. Growing up…

The Morality Issues Surrounding Facebook’s User Data

The Morality Issues Surrounding Facebook’s User Data

Mar 23 2018

When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask…

You’re More Likely to Be Bitten by a Shark Than Click This Post

You’re More Likely to Be Bitten by a Shark Than Click This Post

Feb 20 2018

In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles…

Facebook Changes and Their Impact on Paid Media

Facebook Changes and Their Impact on Paid Media

Feb 01 2018

If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the…