Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

My Life as a DSA Intern

My Life as a DSA Intern

May 03 2018

Over the last two years of my life, I have devoted my time to my education at BCIT.  The Marketing Communications diploma…

Are the 90’s slowly coming back?

Are the 90’s slowly coming back?

Mar 29 2018

I will start this by saying I love when old shows come back.  They just make me feel so nostalgic. Growing up…

The Morality Issues Surrounding Facebook’s User Data

The Morality Issues Surrounding Facebook’s User Data

Mar 23 2018

When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask…

We’re Looking to Expand Our Team, Again!

We’re Looking to Expand Our Team, Again!

Mar 09 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking for full time Media Coordinators…

You’re More Likely to Be Bitten by a Shark Than Click This Post

You’re More Likely to Be Bitten by a Shark Than Click This Post

Feb 20 2018

In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles…

Facebook Changes and Their Impact on Paid Media

Facebook Changes and Their Impact on Paid Media

Feb 01 2018

If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the…

The Future of In-Store Retail?

The Future of In-Store Retail?

Feb 01 2018

Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in,…

DSA Media is looking for Media Buyers and Planners

DSA Media is looking for Media Buyers and Planners

Jan 26 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking to add media buyers and planners…

Lessons Learned from the Golden Globes

Lessons Learned from the Golden Globes

Jan 16 2018

Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence.  Here…

YouTube TV in Canada?

YouTube TV in Canada?

Jan 11 2018

Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for…