Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

DSA Media Network Appoints Sam Richardson as President

DSA Media Network Appoints Sam Richardson as President

May 09 2017

A New President at DSA Media David Stanger, the founder of DSA Media, is pleased to announce the appointment of Samantha (Sam)…

The Search for the Unicorn Frappe

The Search for the Unicorn Frappe

Apr 24 2017

First off, this is probably one of the biggest marketing ploys of all time. And it worked amazingly well. The Unicorn Frappe…

Is Paid Content Right for you?

Is Paid Content Right for you?

Mar 03 2017

Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form…

DSA Supports Iron Will Fundraiser

DSA Supports Iron Will Fundraiser

Feb 28 2017

“Thank you!” the card reads, with a picture of a smiling baby boy on the front. This card was sent to us…

Facebook To Split Revenue With Video Creators

Facebook To Split Revenue With Video Creators

Feb 23 2017

Facebook announced today that they are introducing a new feature into their ad platform for video creators. Ad breaks will allow creators…

Superbowl Tuning 2017

Superbowl Tuning 2017

Feb 22 2017

This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed…

DSA Announces Shannon Buhler as Media Director, Calgary Office

DSA Announces Shannon Buhler as Media Director, Calgary Office

Feb 15 2017

DSA Media is pleased to announce the appointment of Shannon Buhler to the position of Media Director for their Calgary office. Shannon…

Outdoor Proof of Performance

Outdoor Proof of Performance

Feb 09 2017

We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that…

Television Advertising Outside of the Box

Television Advertising Outside of the Box

Feb 02 2017

One of the things that our clients often share that they are excited about, is our ability to work with media partners…

DSA @ Google Partners Summit 2016

DSA @ Google Partners Summit 2016

Nov 13 2016

DSA was flown to San Francisco for the Google Partners Summit from November 9-11, 2016. This Summit was awarded to agencies who…