Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

Facebook Changes and Their Impact on Paid Media

Facebook Changes and Their Impact on Paid Media

Feb 01 2018

If you’re in the digital marketing space then chances are you’ve heard a lot of buzz about Facebook recently. Most of the…

The Future of In-Store Retail?

The Future of In-Store Retail?

Feb 01 2018

Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in,…

DSA Media is looking for Media Buyers and Planners

DSA Media is looking for Media Buyers and Planners

Jan 26 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking to add media buyers and planners…

Lessons Learned from the Golden Globes

Lessons Learned from the Golden Globes

Jan 16 2018

Last Sunday, over 8.4 million Canadians tuned into the 75th annual Golden Globe Awards, a celebration of cinematic and television excellence.  Here…

YouTube TV in Canada?

YouTube TV in Canada?

Jan 11 2018

Everyone in our industry who is interested in television as a medium, and how people consume it, has anticipated this launch for…

Esports and its Meteoric Rise

Esports and its Meteoric Rise

Dec 14 2017

The crowd of 17,000 leaps to its feet, as commentators strain their voices describing the last flurry of action. Thundering cheers and celebration erupt from…

CBC Holiday Programming

CBC Holiday Programming

Dec 06 2017

The season of holiday couch sitting is upon us, and there is nothing better than curling up on the couch with a…

“I don’t watch TV”

“I don’t watch TV”

Nov 22 2017

“I don’t watch TV”. I’ve heard this from a majority of my friends and co-workers who fall within the Millennial generation. Yet…

Goodbye Moose Jaw Times Herald

Goodbye Moose Jaw Times Herald

Nov 16 2017

In December we will bid farewell to The Moose Jaw Times Herald, which published from 1889 to 2017.  Star News Publishing Inc,…

DSA Digital – Facebook Blueprint Certified

DSA Digital – Facebook Blueprint Certified

Oct 05 2017

We are very pleased to announce that Anthony Haid, our Digital Strategist, has completed both the Facebook Blueprint buying and planning certifications.…