Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

Digital Metrics in the Media World

Digital Metrics in the Media World

Jan 29 2016

Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising.…

Can Paid Search Drive Brand Awareness?

Can Paid Search Drive Brand Awareness?

Jan 19 2016

As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the…

DSA Welcomes Anthony Haid

DSA Welcomes Anthony Haid

Jan 15 2016

DSA is delighted to welcome Anthony Haid to our digital team as a Digital Specialist. He will be based in our Regina…

The Programmatic Conundrum

The Programmatic Conundrum

Oct 19 2015

Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies…

Why Clicks Are Often the Wrong Metric

Why Clicks Are Often the Wrong Metric

Apr 30 2015

Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other…