When DSA was created, the main focus was to ensure that all clients had access to senior media buyers and planners. Too many agencies claim that their clients will have the support of the senior associates and professionals, but all too often clients end up with inexperienced media staff in charge of their ad budgets.

As media specialists, we have in-house expertise in all forms of media and pride ourselves on the depth of experience we have to offer our clients. Our experience spans decades on the local, national and international media stages and there is no other media team in Western Canada that possesses our tools and credentials!

We subscribe to and have both internal and online access to a multitude of research tools to help identify audience profiles, behaviour and media habits of the target market. As subscribers to the major media research tools, we don’t rely on other sources to provide information, ensuring that we can access the information we want quickly and accurately.

• PMB - Print measurement study (Magazine & Product Profile)
• BBM - Bureau of Broadcast Measurement Reports (Television, Radio)
• Nielsen Media Research (Television)
• IAB reports (Internet Advertising Bureau of Canada)
• Audit Bureau of Circulation (ABC) Publisher's Statements
• Ipsos-Reid Ag Study
• ComScore – On-line media measurement
• NADbank (Daily Newspapers)
• ComBase (Community Newspapers)
• COMB (Canadian Outdoor Measurement Bureau)