Archive for November, 2020

5 Year Look Back – Facebook Ad Campaigns

Nov 17 2020

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of…

DSA Supports Local

Nov 05 2020

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…

Should Brands Be Hip and Cool (and 45) with Digital Media?

Nov 03 2020

Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…