Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

World Radio Day Chat with Mike Searson from Corus

World Radio Day Chat with Mike Searson from Corus

Feb 13 2020

In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital),…

Canadian or US Commercials for Superbowl 54?

Canadian or US Commercials for Superbowl 54?

Jan 30 2020

The matchup is now set for Superbowl 54; The San Francisco 49ers will face the Kansas City Chiefs @ Hard Rock Stadium…

A letter from our President to kick off 2020

A letter from our President to kick off 2020

Jan 03 2020

I pay closer attention to ads than the average person, it’s in my blood now. In fact, my family members giggle at…

New Year, New Career!

New Year, New Career!

Jan 03 2020

DSA Media is hiring career minded individuals in our Langley, Regina and Calgary offices.  Do you have experience with digital and/or traditional…

Holiday Digital Rates: How They Differ From the Rest of the Year

Holiday Digital Rates: How They Differ From the Rest of the Year

Dec 06 2019

In the world of advertising, it’s a no brainer that the holiday season is the biggest sales season of the year, and…

Fall TV Season Update with Corus Entertainment

Fall TV Season Update with Corus Entertainment

Dec 06 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Fall TV Season Update with CBC

Fall TV Season Update with CBC

Dec 03 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

One of Canada’s Most watched Sports Broadcasts:  The Grey Cup

One of Canada’s Most watched Sports Broadcasts: The Grey Cup

Nov 27 2019

The 107th Grey Cup in Calgary is in the books.  So who won? The big winners were the Winnipeg Blue Bombers, who…

Fall TV Season Update from Rogers Media

Fall TV Season Update from Rogers Media

Nov 26 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Search Top Impression Share Exposed!

Search Top Impression Share Exposed!

Nov 22 2019

When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric,…