Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

5 Year Look Back – Facebook Ad Campaigns

5 Year Look Back – Facebook Ad Campaigns

Nov 17 2020

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of…

DSA Supports Local

DSA Supports Local

Nov 05 2020

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…

Should Brands Be Hip and Cool (and 45) with Digital Media?

Should Brands Be Hip and Cool (and 45) with Digital Media?

Nov 03 2020

Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…

Digital Correlation Does Not Imply Digital Causation

Digital Correlation Does Not Imply Digital Causation

Oct 24 2020

The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools…

What hot trends did IAB Canada’s 2019 Revenue Study Reveal?

What hot trends did IAB Canada’s 2019 Revenue Study Reveal?

Oct 20 2020

The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you…

Boycott or Not? The Facebook Conundrum

Boycott or Not? The Facebook Conundrum

Jun 25 2020

Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical…

TV Upfronts Update

TV Upfronts Update

Jun 10 2020

As we are in TV Upfront season, we thought we should share some of our observations about what fall TV might look…

Returning to Work after Maternity Leave

Returning to Work after Maternity Leave

Mar 11 2020

Wine or sushi after conception.  Had an epidural.  Still haven’t lost the baby weight.  Incomplete baby book.  Discontinued breastfeeding before 1 year. …

Parenting and the Media

Parenting and the Media

Mar 05 2020

Parenting doesn’t happen in a bubble.  As parents, we can’t help but be affected by what’s happening in the wider world.  Is…

World Radio Day Chat with Mike Searson from Corus

World Radio Day Chat with Mike Searson from Corus

Feb 13 2020

In celebration of World Radio Day, we sat down with Mike Searson, Corus Vice President for Local Sales (TV, Radio and Digital),…