In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.
Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.
Facebook is again under fire this week as unsealed documents from a 2018 lawsuit show they were aware that their audience estimating…
One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years…
After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work…
A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring…
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of…
In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…
The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools…
The released survey is, as per usual, a hefty document filled with gems that delve into how internet advertising is tracking; you…
Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical…
