Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

Holiday Digital Rates: How They Differ From the Rest of the Year

Holiday Digital Rates: How They Differ From the Rest of the Year

Dec 06 2019

In the world of advertising, it’s a no brainer that the holiday season is the biggest sales season of the year, and…

Fall TV Season Update with Corus Entertainment

Fall TV Season Update with Corus Entertainment

Dec 06 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Fall TV Season Update with CBC

Fall TV Season Update with CBC

Dec 03 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

One of Canada’s Most watched Sports Broadcasts:  The Grey Cup

One of Canada’s Most watched Sports Broadcasts: The Grey Cup

Nov 27 2019

The 107th Grey Cup in Calgary is in the books.  So who won? The big winners were the Winnipeg Blue Bombers, who…

Fall TV Season Update from Rogers Media

Fall TV Season Update from Rogers Media

Nov 26 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Search Top Impression Share Exposed!

Search Top Impression Share Exposed!

Nov 22 2019

When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric,…

Fall TV Season Update with Bell Media

Fall TV Season Update with Bell Media

Nov 20 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Keeping Up With the Google Ads Changes

Keeping Up With the Google Ads Changes

Sep 25 2019

I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes…

DSA is looking for a Digital Specialist!

DSA is looking for a Digital Specialist!

Sep 25 2019

Do you have experience building digital advertising strategies and managing advertising campaigns? DSA Media is looking for a digital media specialist to join…

Looking Beyond the Numbers

Looking Beyond the Numbers

Sep 19 2019

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we…