Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

qCPM and Why Not All Impressions Are Equal

qCPM and Why Not All Impressions Are Equal

Apr 20 2021

If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot…

5 Times a Media Planner Might Say No and Be Worth a Million Bucks

5 Times a Media Planner Might Say No and Be Worth a Million Bucks

Mar 24 2021

The NHL is run by an old boys’ network where cronyism and lineage are more important than innovation and business results. How else…

Google’s Cohort Solution and a Case for Broader Targeting

Google’s Cohort Solution and a Case for Broader Targeting

Mar 09 2021

It’s been over a year since Google announced plans to stop supporting third-party cookies in Chrome and last week they further clarified…

Facebook caught with its hand in the first party data jar (again)

Facebook caught with its hand in the first party data jar (again)

Feb 19 2021

Facebook is again under fire this week as unsealed documents from a 2018 lawsuit show they were aware that their audience estimating…

Why Digital Media Isn’t Cheap Media

Why Digital Media Isn’t Cheap Media

Feb 04 2021

One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years…

Cake Pops and Adstock

Cake Pops and Adstock

Dec 18 2020

After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work…

3 Tips for Better A/B Testing

3 Tips for Better A/B Testing

Nov 30 2020

A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring…

5 Year Look Back – Facebook Ad Campaigns

5 Year Look Back – Facebook Ad Campaigns

Nov 17 2020

We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of…

DSA Supports Local

DSA Supports Local

Nov 05 2020

In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…

Should Brands Be Hip and Cool (and 45) with Digital Media?

Should Brands Be Hip and Cool (and 45) with Digital Media?

Nov 03 2020

Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…