In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.
Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.
After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work…
A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring…
In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…
The digital marketing industry is largely built on mystique and malarkey – so much so that one of the most important tools…
Would you want your brand associated with a social platform designed by the guy who created a website to rank the physical…
Wine or sushi after conception. Had an epidural. Still haven’t lost the baby weight. Incomplete baby book. Discontinued breastfeeding before 1 year. …