In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.
Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.
If the goal of your digital campaign is an online action, such as a sale, registration or download, there are a lot…
The NHL is run by an old boys’ network where cronyism and lineage are more important than innovation and business results. How else…
It’s been over a year since Google announced plans to stop supporting third-party cookies in Chrome and last week they further clarified…
Facebook is again under fire this week as unsealed documents from a 2018 lawsuit show they were aware that their audience estimating…
One of the biggest misconceptions about digital media is that it’s a low cost alternative to more traditional advertising options. While years…
After nine months of working from home, afternoon coffee runs have become my family’s Polaris during many chaotic days of balancing work…
A/B testing multiple creative and tactics is one of the best ways to not only optimize a digital campaign, but also bring…
We decided to look back on several of our Facebook campaigns focusing specifically on the western Canadian market and share some of…
In 2018, $0.42 of every advertising dollar in Canada went to Facebook or Google, which equates to 78.2% of all online ad…
Several years ago, I attended a workshop hosted by a local newspaper publisher. Things were changing, they admitted, but the industry was…
