Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

Fall TV Season Update with Bell Media

Fall TV Season Update with Bell Media

Nov 20 2019

As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…

Keeping Up With the Google Ads Changes

Keeping Up With the Google Ads Changes

Sep 25 2019

I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes…

Looking Beyond the Numbers

Looking Beyond the Numbers

Sep 19 2019

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we…

DSA Media 2.0

DSA Media 2.0

Aug 22 2019

Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha…

Knowing the Risks with Influencers

Knowing the Risks with Influencers

Jul 26 2019

As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re…

Audiences Surge with Raptors in the Playoffs

Audiences Surge with Raptors in the Playoffs

Jun 05 2019

The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging…

Tips for Influencer Marketing

Tips for Influencer Marketing

May 23 2019

Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to…

Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

Apr 30 2019

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Feb 28 2019

Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature…

Media Notes From The Super Bowl by Carey Lewis

Media Notes From The Super Bowl by Carey Lewis

Feb 20 2019

  The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. …