Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

We are Hiring! Digital Specialist (Mat Leave Coverage)

We are Hiring! Digital Specialist (Mat Leave Coverage)

Aug 13 2019

Digital media specialist position will be covering a 1 Year Maternity Leave starting October 1st. Do you have experience building digital advertising strategies…

Knowing the Risks with Influencers

Knowing the Risks with Influencers

Jul 26 2019

As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re…

Audiences Surge with Raptors in the Playoffs

Audiences Surge with Raptors in the Playoffs

Jun 05 2019

The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging…

Tips for Influencer Marketing

Tips for Influencer Marketing

May 23 2019

Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to…

Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

Apr 30 2019

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…

We are looking for a Digital Media Buyer – Langley

We are looking for a Digital Media Buyer – Langley

Apr 23 2019

DSA Media is looking for a Digital Media Buyer to join our Langley head office. About DSA Media We’re Western Canada’s largest…

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Feb 28 2019

Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature…

Media Notes From The Super Bowl by Carey Lewis

Media Notes From The Super Bowl by Carey Lewis

Feb 20 2019

  The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. …

What to Consider When Purchasing Sponsored Content

What to Consider When Purchasing Sponsored Content

Oct 24 2018

Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or…

What’s New for September TV

What’s New for September TV

Sep 05 2018

Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on…