Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

Tips for Influencer Marketing

Tips for Influencer Marketing

May 23 2019

Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to…

Continuous Radio Measurement is Coming

Continuous Radio Measurement is Coming

Apr 30 2019

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Radio Program/Time Block Sponsorship Considerations by Carey Lewis

Feb 28 2019

Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature…

Media Notes From The Super Bowl by Carey Lewis

Media Notes From The Super Bowl by Carey Lewis

Feb 20 2019

  The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. …

What to Consider When Purchasing Sponsored Content

What to Consider When Purchasing Sponsored Content

Oct 24 2018

Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or…

What’s New for September TV

What’s New for September TV

Sep 05 2018

Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on…

We’re Looking for a Media Coordinator in Langley!

We’re Looking for a Media Coordinator in Langley!

Jul 25 2018

The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking for a full time Media…

My Life as a DSA Intern

My Life as a DSA Intern

May 03 2018

Over the last two years of my life, I have devoted my time to my education at BCIT.  The Marketing Communications diploma…

Are the 90’s slowly coming back?

Are the 90’s slowly coming back?

Mar 29 2018

I will start this by saying I love when old shows come back.  They just make me feel so nostalgic. Growing up…

The Morality Issues Surrounding Facebook’s User Data

The Morality Issues Surrounding Facebook’s User Data

Mar 23 2018

When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask…