In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.
Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.
Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to…
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature…
The biggest headline coming out of Super Bowl LIII on the 4th of February extravaganza was “how boring this game was”. …
Sponsored content is a great tool to use when you’re looking to engage with a particular audience to showcase your business or…
Now that the September long weekend is behind us I am starting to look forward to cooler weather and curling up on…
The DSA Media Network is Western Canada’s largest independent media planning and buying company and we’re looking for a full time Media…
Over the last two years of my life, I have devoted my time to my education at BCIT. The Marketing Communications diploma…
I will start this by saying I love when old shows come back. They just make me feel so nostalgic. Growing up…
When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask…
