In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.
Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.
When Google retired the average page position metric in their search ads, we had a few initial concerns. Would the new metric,…
As we enter the home stretch of the Fall TV Season, we thought it would be interesting to get an update from…
I don’t know about the rest of you, but I’ve been having trouble keeping up with the fairly significant Google Ads changes…
Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we…
Psst, have you heard the news? There’s a new ownership team at DSA made up of five partners led by our president, Samantha…
As we’ve talked about previously, influencer marketing is all the rage right now, but it brings with it significant risk anytime you’re…
The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging…
Influencer marketing isn’t a new concept, but it has seen a resurgence in recent years with marketers looking for fresh ways to…
Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…
Definition: If a company or organization sponsors a time-block or programme they pay to have their Brand ID positioned at the beginning or end of the feature…
