Blog

In the DSA Media blog, you’ll find our take on trends, technologies, and some of the events and topics that tickle our fancy.

Share, comment, or simply enjoy. It’s everything you’ve always wanted to know about media buying and planning, but were afraid – or too busy – to ask.

DSA Roadtrip! SMX Advanced Seattle

DSA Roadtrip! SMX Advanced Seattle

May 11 2016

DSA Media will be on the road in June, hitting up the Search Engine Marketing Expo! The Expo is targeted to experienced…

FACEBOOK WILL NEVER BE THE SAME

FACEBOOK WILL NEVER BE THE SAME

Apr 25 2016

Hopefully, the title of this article will help you understand the reason why Facebook is making the change that it is. Last…

Google’s SERP changes: Performance Snapshot

Google’s SERP changes: Performance Snapshot

Mar 23 2016

Since I last wrote about the changes Google had made to the search engine results page (SERP), there have been a few…

Our Take on Google’s New SERP Changes

Our Take on Google’s New SERP Changes

Mar 03 2016

There have been some recent changes to Google’s search engine results page (SERP). Google has decided to drop the text ads showing…

Instagram Launches 60 Second Video Ads

Instagram Launches 60 Second Video Ads

Feb 16 2016

Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around…

Super Stats for a Second Place Super Bowl

Super Stats for a Second Place Super Bowl

Feb 11 2016

What a game! It’s always exciting to see the game, but even more exciting to filter through all of the post game…

We’re on the Move!

We’re on the Move!

Feb 05 2016

In March of 1997, my wife Mary and I made the decision to open up our own media shop, and to be…

Digital Metrics in the Media World

Digital Metrics in the Media World

Jan 29 2016

Since the very first online ad had the very first click, digital media has been touted as the measureable solution to advertising.…

Can Paid Search Drive Brand Awareness?

Can Paid Search Drive Brand Awareness?

Jan 19 2016

As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the…

DSA Welcomes Anthony Haid

DSA Welcomes Anthony Haid

Jan 15 2016

DSA is delighted to welcome Anthony Haid to our digital team as a Digital Specialist. He will be based in our Regina…