Outdoor Proof of Performance
We’re excited to see the unveiling of a new proof of performance tool from one of the out of home partners that we work with, outlined in this article. As media buyers, we run a number of outdoor campaigns for our clients with a number of different media partners across western Canada, and we’re excited at the opportunity to have performance metrics at our fingertips to see how a campaign is performing, and of course to be able to track creative changes and when they are implemented. This type of reporting has become the norm within the online media environment, and we’re excited to see it filter into the traditional media world as well. Other media partners, such as Outfront Media, offer similar metrics from similar technology and we are so grateful for the added layers of measurement that these tools provide for us and our clients.