Posts Tagged "Blog"

The Morality Issues Surrounding Facebook’s User Data

Mar 23 2018

When it comes to marketing with Facebook’s user data, morality issues are at the forefront of consumers’ minds. However, marketers can ask…

Can Paid Search Drive Brand Awareness?

Jan 19 2016

As most advertisers will say, search engine marketing is primarily for conversion based campaigns, or reaching users as they are near the…

The Programmatic Conundrum

Oct 19 2015

Programmatic advertising is wonderful. It has streamlined the media buying process, improved targeting capabilities and brought with it some great cost efficiencies…

Why Clicks Are Often the Wrong Metric

Apr 30 2015

Here’s a great post from our friends at Mediative discussing why measuring display ads by click metrics doesn’t make much sense. On the other…