Posts Tagged "Media Buying"

Looking Beyond the Numbers

Sep 19 2019

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we…

Audiences Surge with Raptors in the Playoffs

Jun 05 2019

The Raptors have entered the finals for the first time since the league was formed in 1995 and tv audiences are surging…

Is Paid Content Right for you?

Mar 03 2017

Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form…

Superbowl Tuning 2017

Feb 22 2017

This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed…

Instagram Launches 60 Second Video Ads

Feb 16 2016

Last week, Instagram announced that they will now be offering a 60-second video ad unit. Much of the conversation has been around…