Posts Tagged "Media Planning"

Looking Beyond the Numbers

Sep 19 2019

Over the past few weeks, the DSA Media team has come across a few really fun “planners conundrums” that showcase how we…

Continuous Radio Measurement is Coming

Apr 30 2019

Diary measurement, for those that don’t plan or buy radio, is used in 97 medium sized Canadian markets to measure how much…

Is Paid Content Right for you?

Mar 03 2017

Sometimes referred to as native, paid content or advertorial it seems like a number of our valued media partners have some form…

Superbowl Tuning 2017

Feb 22 2017

This year’s Superbowl tuning was interesting from a media standpoint for a number of reasons. While it’s always among the highest viewed…

Super Stats for a Second Place Super Bowl

Feb 11 2016

What a game! It’s always exciting to see the game, but even more exciting to filter through all of the post game…